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Thursday, March 20, 2008

Starbucks unveils host of changes


SEATTLE - Starbucks on Wednesday introduced a host of new changes designed re-energize its slumping business and keep customers coming in despite tough economic times, including a plan to offer perks to its most loyal customers.
Speaking at the company's annual shareholders meeting, Chief Executive Howard Schultz said the company would begin giving people who register their refillable Starbucks cards deals such as a free shot of syrup flavoring with their regular latte, or a free brewed coffee refill during their visit. The changes will take place in April...

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